WOMEN NEED STRENGTH TRAINING

January is here, and if you're like most people, you've probably made some fitness resolutions. But here's the thing... resolutions fade. Real habits? They stick around. You're not alone if you've struggled to maintain your fitness goals past February. Research shows that 80% of New Year's resolutions fail by the second week of February. But that doesn't have to be your story this year. Let's talk about how to build a fitness routine that actually works for your life – one that you'll still be following in June, September, and beyond.

You know that feeling, right? It's mid-December, you're already thinking about January 1st, and there's this little voice in your head saying "This time will be different." But here's the thing... if you're waiting until January 1st to start thinking about your fitness goals, you're already behind. The most successful people I work with at EA Fitness & Performance don't wait for the calendar to flip. They use December as their secret weapon to set themselves up for a January that actually sticks. Why Most January Fitness Plans Fail (And How You'll Be Different) Let's be honest - January 2nd rolls around, and suddenly every gym in Portland is packed with people who made the same resolution. By February? Crickets. The problem isn't lack of motivation. It's lack of preparation. You're juggling work deadlines, family responsibilities, and the general chaos of being a busy professional or parent over 40. The last thing you need is to wing it when it comes to your health and fitness. That's where the January Jumpstart mindset comes in - and it starts NOW.